From Esports Competitor to Web3 Marketing Leader

Hey, I’m Jordan Hong Tai. I’m not just another marketing professional—I’m a strategic partner who’s spent over eight years at the intersection of digital marketing and Web3.

My journey started in esports, where I learned firsthand how to build and engage online communities. Today, I bring that same energy and insight into the crypto space, helping projects like yours stand out and succeed.

My Story:

Before crypto, I was immersed in the evolving world of competitive gaming, representing Canada in global tournaments and growing a dedicated fan base on YouTube and Twitch. This experience taught me how to connect authentically with audiences and leverage engagement into growth. Transitioning into the world of Web3, I realized that these skills were exactly what crypto projects needed to capture attention and build loyal communities.

Over the years, I’ve been privileged to work with industry leaders and innovative startups. As Head of Marketing at Ctrl, I led a rebranding initiative that drove a 400% increase in market cap and generated $185M+ in trading volume. I’ve collaborated with notable projects like Circle, Zetachain, and Arbitrum on co-marketing campaigns that significantly grew our KPIs.