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OpenAI, Anthropic and Perplexity each send at least two different bots to your site. One collects pages that may train the next model, another indexes pages so the chatbot's search can cite them, and a third only shows up when a person asks about you. If your robots.txt treats them as one thing called AI, you're probably blocking the wrong one.

An AI receptionist on Retell AI costs about 11 cents a minute in Retell's own example, about 12.5 cents with its phone line. A plumber with 600 minutes of calls a month is looking at about $77 in usage. A human answering service like Ruby lists $250 a month for 50 minutes. The minutes are cheap. The service is the real price list, the transfer that works when a caller is angry, and the monthly report.

One lifestyle product photo made with Nano Banana Pro on Higgsfield costs 2 credits, about 10 cents on the $59 Plus plan. On Fiverr, the first page of AI product photography gigs started at $5 to $250, and half started at $15 or less. The image is close to free. The service is keeping the real label, passing the marketplace's first-image rule, and handing back a set the shop can upload.

A 60-minute podcast episode costs 60 credits to clip on Opus Clip, which is about $5.80 of the $29 Pro plan. If it yields ten usable clips, the tool cost is about 58 cents a clip. Fiverr clippers list the same clip at $5, $10 and $15. The gap is not the AI picking the moments. It is somebody rewriting the hook, fixing the captions, naming the clips and sending the podcaster a report that says which ones worked.

A minute of AI-dubbed video with lip sync costs about 29 cents in HeyGen credits on its $29 Creator plan. The Fiverr listings for the same service start at $10, $15 and $20, and one lip-sync gig starts at $120. That gap is the whole business, and it exists because the client is not paying for the render. They are paying for someone to check the brand names, fix the one line the model got wrong, deliver the files in the right shape and tell them honestly that a synthetic voice was used.

Your homepage is the page you polish most and the page AI answers cite least. In Wix's March 2026 study of 1,056,727 citations across ChatGPT, Google AI Mode and Perplexity, homepages took 5.3% of them. Ranked list pages took 21.9%, articles that answer one question took 16.7%, and product pages took 13.7%. So the question is not whether your site is good. It is whether you have built the page types the engines actually pull from, and most small business sites have built one of them, if that.