Build real things
with AI.

One guide holds about seven reusable atoms: a contrarian claim, a number, a mistake, a framework, a step, a tool tip and a question. Each atom becomes three posts in different forms, which is 21. A voice file keeps all 21 sounding like you instead of like a content calendar.

There are three things that decide whether an AI answer names your brand, and only three. A clear entity, pages that can be quoted without editing, and mentions on the sites the engines already trust. This is what to do for each one, in the order that works when you have no team and no budget.

You'll build the task that plans and schedules your whole week of social posts while you're asleep. Claude Code reads last week's numbers out of Metricool, writes them back into your calendar, plans the next seven days, and pushes every post into the scheduler with autoPublish on. My first full run put 48 posts across 5 networks in one pass.

You'll find out, in about 30 minutes, whether ChatGPT, Perplexity and Google's AI Overviews name you when your customers ask the questions that lead to a purchase. Five questions, three engines, one sheet, and a score out of 15. Then you'll know which of three levers to pull first.

You'll set up a pipeline where a text file becomes a talking-head clip of your own AI avatar, in your voice, with no camera. Claude Code calls HeyGen's API from a skill file, waits for the render, and drops the clip in your editing folder. After the 30-minute setup, a reel starts with a paragraph, not a tripod.

I'm tearing my website down and letting AI rebuild it, with every phase documented in public. Part 1 covers the three documents that made the whole thing survivable, and what actually happened in the first phases.