Fractional CMO for Crypto & AI Companies

I help crypto and AI teams get clear on their marketing, focus on what actually matters, and build systems that compound.

No agency bloat. No guessing. No full-time hire.

Let's talk

Who This Is For

You might be a fit if:

  • You’re Seed to Series A

  • The product is strong, but marketing feels scattered

  • You know you need senior marketing thinking, not just execution

  • Hiring a full-time CMO feels too early or too risky

If marketing feels busy but not directional, that’s usually the problem.

What I Actually Do

I step in as your marketing lead.

That means:

  • Clear positioning and narrative

  • Fewer channels, better focus

  • Systems instead of one-off campaigns

  • Decisions tied to real business outcomes

I don’t run an agency.

I don’t hand work to juniors.

I work directly with founders and leadership.

My Services

  • For teams that need direction and ownership.

    I take responsibility for your marketing strategy and help your team execute against a clear plan.

    What’s included

    • Positioning, narrative, and ICP clarity

    • Go-to-market strategy

    • Channel prioritization

    • Quarterly roadmap and KPIs

    • Weekly leadership check-in

    • Async review and guidance for execution

    What this fixes

    • Too many initiatives, no signal

    • Founder-led marketing decisions

    • Conflicting priorities across the team

    How it works

    • Retainer based

    • About 10 hours per week

    • Limited number of clients

  • For teams that know what to say but struggle to show up consistently.

    This replaces founder posting or unreliable freelancers with a simple, repeatable system.

    What’s included

    • Content calendar

    • Content creation for X and one secondary channel

    • Scheduling and light engagement

    • Consistent messaging

    • Weekly performance snapshot

    What it replaces

    • “We should post more”

    • Inconsistent output

    • Content without direction

  • These are only used when they support a clear strategy.

    Paid Growth Experiments

    I use paid ads to test messaging, channels, and growth loops.

    Not to promise guaranteed ROAS.

    Best used to:

    • Validate positioning

    • Amplify content that already works

    • Learn faster, not spend blindly

    Search and LLM Discoverability

    For teams who want to be discoverable through Google and AI search.

    This focuses on:

    • Keyword and entity strategy

    • Structured content

    • Long-term, compounding visibility

    KOL Program Design

    For teams that want a real KOL program, not random influencer posts.

    This includes:

    • Program structure and incentives

    • Outreach and coordination

    • Campaign reporting

Why Work With Me

  • 8+ years in crypto and AI marketing

  • Helped generate $185M+ in trading volume

  • Supported $11.5M+ in fundraising

  • Built and scaled communities past 120k users

  • Fractional marketing lead for wallets, infra, and AI products

I work hands-on.

You always know what I’m working on and why.

How Engagements Work

  • Retainer only

  • Clear scope

  • One main mandate per client

  • Async first

  • No chaos

If we work together, marketing should feel calmer, not louder.

Book a Consultation

If you’re looking for:

  • Senior marketing leadership without a full-time hire

  • Focus instead of constant experimentation

  • Someone who thinks in systems, not tasks

Book a short consultation call.

No pitch deck.

No pressure.

We’ll see if it makes sense to work together.

Book a Consultation Call